Stakeholders from the Ministry of Public Health and the National Blood Transfusion Service (NBTS) have laid the groundwork for a national plan designed to reshape perceptions and boost voluntary, non-remunerated blood donation.
At a time when the demand for safe blood continues to rise across Cameroon, health authorities are turning to a powerful tool capable of transforming attitudes and saving lives: Social and Behavioural Change (SBC). The Sub-Director for the Promotion of Healthy Behaviours Bangai Tizi Nasser underscored that the elaboration of a Social and Behavioural Change plan in favour of voluntary blood donation follows clear instructions from the Minister of Public Health. With its expertise in health communication and behavioural strategies, the sub-directorate has been entrusted with steering this crucial assignment in close collaboration with the National Blood Transfusion Service, the principal beneficiary and implementer of the plan.The meeting proceeded with the presentation and adoption of the agenda, paving the way for an in-depth situational analysis structured around eight critical pillars: the socio-demographic context, institutional and legal framework, operational architecture, blood collection needs and performance, donor profiles in Cameroon, technical and energy-related challenges, SWOT analysis and alignment with strategic plan.
This comprehensive review revealed a complex reality. While efforts to secure safe blood have progressed, voluntary donation rates remain below optimal levels. Cultural beliefs, misinformation, fear, limited awareness, and logistical constraints continue to affect donor mobilisation. The findings reinforced the urgent need for a structured behavioural change roadmap capable of addressing not only knowledge gaps but also deep-rooted perceptions and social norms.
The chair of the session expressed the hope that technical and financial partners would join forces with the State to support increasingly innovative strategies aimed at galvanising public commitment to voluntary blood donation. Achieving behavioural change at scale requires sustained investment, strategic partnerships, and continuous community engagement.
Claudette Chin
